Lavorando spesso con scadenze strette e supervisionando più progetti, il GM deve essere un abile coordinatore di team creativi (tra cui, ma non solo: art director, copywriter, content strategist, grafici e designer). Il GM deve essere un comunicatore efficace, soprattutto quando si tratta di trasmettere i concetti creativi ai team di progettazione e agli stakeholder dell'azienda.

Often working under tight deadlines while overseeing multiple projects, the design director must be a skilled manager of creative teams (including but not limited to: art directors, copywriters, content strategists, graphic artists, and designers). The creative group head must be an effective communicator, especially when it comes to relaying creative concepts to design teams and company stakeholders.

The Social Media Manager will be responsible for the management of social platforms in order to increase clients’ online visibility. He/she must also be able to successfully spread the content through various digital platforms.