简体中文
作品 /
Rolling Acid
Rolling Acid Rebranding.
Insight
HDG was in charge of creating the new visual language and brand storytelling of Rolling Acid, that is a disruptive edgy- fashion brand targeting gen z. We deconstructed the "street" style and re-interpreted it by substituting the street elements with tech inspired ones. The visual language of Rolling Acid is a mix of contemporary graphics, mixed with punk and Y2K references, that reflects a rebellious spirit.
![Hangar Design Group - Rolling Acid](https://hangardesigngroup.com.cn/hdg/wp-content/uploads/2023/02/HDG_RollingAcid-1.webp)
In particular the new identity was built on the concept of the acid trip and its psychedelic experience. The result is a vibrant, colorful and edgy identity that reflects the brand's personality. The unique typography and packaging are based on the idea of organic shapes which create a perfect combination between fashion and art.
![](https://hangardesigngroup.com.cn/hdg/wp-content/uploads/2023/02/Rolling-Acid-Rebranding_02.webp)
The overall repositioning of the brand was involving all the consumer touchpoints from the e-commerce digital experience till the physical pop up in several cities of China.
![](https://hangardesigngroup.com.cn/hdg/wp-content/uploads/2023/02/HDG_rolling_acid_store.webp)